since 1976
since 1976
JETOUR Malaysia has announced the appointment of Mohd Azhar Bin Mustaffa Kamal as its Sales Director, tasking him with spearheading nationwide sales growth, dealer network expansion, and customer engagement strategies. With over two decades of industry expertise, Azhar is widely recognised for strengthening dealer ecosystems, scaling sales operations and transforming customer experience - a skill set that positions him as a pivotal figure in JETOUR’s Malaysian growth story.
Mohd Azhar steps into the role at a critical juncture as JETOUR accelerates its presence in Malaysia following the commencement of local assembly in June 2025. In just three months, more than 1,000 vehicles have been delivered and over 2,000 bookings secured, reflecting strong demand for the brand’s SUV line-up. The network has also expanded to 20 authorised dealerships nationwide, with a target of 30 outlets by year-end. His appointment signals JETOUR’s determination to not only grow market share but also establish long-term sustainability in one of the country’s most competitive automotive sectors.
Mr Fu Yong, Chief Executive Officer of JETOUR Malaysia said that, “Having Mohd Azhar in this role is a strategic advantage for JETOUR Malaysia. He is regarded as a leader who combines strategic foresight with hands-on engagement, leading through collaboration, resilience and innovation. With Mohd Azhar spearheading sales operations, the brand is well-positioned to accelerate its growth trajectory, increase market share and solidify its presence as a rising contender in Malaysia’s SUV segment.”
Throughout his 20-year career in the Malaysian automotive landscape, Mohd Azhar has built a reputation for delivering measurable results in sales performance and dealer development while maintaining consistently high service standards. Beyond the numbers, Mohd Azhar is recognised for reshaping customer engagement through initiatives that strengthened brand loyalty and enhanced the overall ownership experience. For him, a car purchase extends beyond mobility - it represents becoming part of a lifestyle brand that customers are proud to associate with.
Mohd Azhar said, “Leadership, to me, is about empowering people to succeed. I want JETOUR Malaysia to be recognised not only for our vehicles but also for the trust, innovation and value we deliver to every customer and partner. Beyond delivering cars, it is about building meaningful connections that endure.”
Since stepping into his role, Azhar has outlined a roadmap focused on expanding JRTOUR’s nationwide sales and service footprint to meet rising customer demand, deepening customer loyalty through ownership programmes, after-sales innovations and value-added services, and elevating the brand as a lifestyle-driven choice aligned with JETOUR’s global “Travel+” philosophy. This vision reflects his determination to position JETOUR as a trusted name for modern families and individuals seeking vehicles that strike the right balance between technology, comfort, and value.
Mr Fu Yong added, “His leadership marks more than a career milestone - it demonstrates how strong direction can shape the future of a young brand, transforming it into a sustainable force within the automotive industry.”
For more information about JETOUR Malaysia, please visit:
Website:https://jetour.com.my/
Facebook:Jetour Auto Malaysia
Instagram:Jetour Auto Malaysia
